This is well put and worth thinking about.

Generally speaking, tracking takes away your ability to represent who you are yourself in the current moment. Your identity is how you are perceived by others. People won't appreciate this until they've lost it, but anyone who has been the victim of for example online bullying or stalking will recognise it. 

Online tracking is a form of tracking, which is a automated profiling, which is a limited form of mass surveillance. 

#privacy