Wesley Yin-Pool, writing for Eurogamer:
You will become a digital god, Molyneux proclaims in the video, of 22Cans' next game, Godus. And, you will receive a cut of the money made by Godus from the start of your reign to its end.
18 months later, as Bryan Henderson approaches his 21st birthday, he has yet to become God of Gods, he has yet to receive the "riches" Molyneux promised him, and it's looking increasingly likely he never will.
The core issue with promising such a fantastic reward is that it depends on a future that hasn't materialised:
"But we can't have the God of Gods role without the ability for people to challenge the God of Gods role, and the God of Gods role can't be challenged without combat, and we can't implement the combat without sorting out the server issues, which are being sorted out as of last week. It's just a maelstrom."
It looks to me that the whole team is continually rushed into firefighting the next feature development, with never enough revenue coming in to take a breather and plan things out properly.
He confirms the Godus development team has shrunk considerably to just a few people as resources are diverted to a new game, called The Trail.
Trust me, by the time the server issues are sorted; the combat is implemented; the multiplayer is developed and the God of God feature is finished there will be no players left to make any money from. 22Cans would do better to offer some kind of goodwill gesture to restore the morale of its staff and its fans before this PR opportunity turned completely toxic.